Starbucks has announced a major restructuring plan that includes closing some of its North American stores and laying off around 900 employees who work in non-retail roles.
The decision comes as the coffee chain faces slowing sales and rising costs. The company says these changes will help it focus on efficiency and improve customer experience.
Why Starbucks is making these changes
Starbucks has been under pressure in recent months due to weaker demand for premium drinks, especially in the United States where many customers are cutting back on spending.
Some stores are also struggling to meet performance goals or deliver the experience the brand wants. By closing underperforming locations, Starbucks aims to strengthen the overall business and reinvest in stores that are doing well.
What will happen to employees
- About 900 non-retail workers will lose their jobs as part of this restructuring.
- Some store employees at closing locations may be offered transfers to nearby stores.
- Those who cannot be placed will receive severance packages.
Starbucks has said it will handle the transition carefully and support affected employees as much as possible.
The cost of restructuring
The company expects the restructuring plan to cost around 1 billion dollars. This includes store closing expenses, severance pay, and other related costs.
At the same time, Starbucks plans to upgrade more than 1,000 existing stores in the next year to create a better in-store experience for customers.
What this means for customers
For regular customers, some local Starbucks stores may shut down. However, the company says many stores will also be renovated or upgraded. The goal is to make the Starbucks experience more consistent and enjoyable.
What’s next for Starbucks
Starbucks leaders believe these steps will help the company recover and grow again in the coming years. Analysts expect the coffee giant to focus on efficiency in 2025, with hopes of returning to stronger growth in 2026.
The changes may not be easy, but Starbucks says it is committed to its long-term vision of providing quality coffee and a welcoming environment for customers.




















