Giorgio Armani’s will, revealed after his death on September 4, 2025, has surprised the fashion world by setting out a roadmap for the gradual sale or possible IPO of his iconic brand.
According to the will, heirs must sell 15% of the company within 18 months, followed by 30–54.9% within three to five years to the same buyer, or alternatively pursue a public listing. Armani named luxury giants LVMH, L’Oréal, and EssilorLuxottica as preferred buyers.
Control remains anchored with the Fondazione Giorgio Armani and longtime partner Pantaleo Dell’Orco, who together hold about 70% of voting rights. Family members, including his sister, nieces, and nephew, also inherit shares.
The Armani Group, which generated around €2.3 billion in revenue in 2024, has long resisted outside ownership. The will marks a major shift, signaling the potential integration of the brand into the world’s largest luxury groups while safeguarding Armani’s legacy.




















